Guides
Plain-language explainers on agentic commerce and the standards behind it, kept current as the specs evolve.
Protocol Guides
What UCP, ACP, and AP2 actually are, and how they compare.
What Is Agentic Commerce? A Plain-English Guide
No protocol names, no acronyms: what it actually means when an AI assistant can complete a purchase for you, not just recommend one.
Beginner guide5 Myths About AI Shopping You Can Stop Worrying About
Myth-busting for store owners: the real story behind the 20% stat, whether AI agents can spend money unsupervised, and whether you need a developer.
Beginner guideIs My Website Ready for AI Shopping? A Simple Checklist
Six plain-English checks to see whether an AI shopping assistant can actually find, understand, and sell your store, no code required.
Beginner guideWhat Is a UCP Manifest? A Plain-English Guide
No code, no jargon. What a UCP manifest is and why it might matter for your store, written for small business owners, not developers.
GuideWhy a UCP Manifest Matters: The Data Behind Agentic Commerce
The real numbers on AI-driven shopping traffic and conversion, where the widely repeated "20% of e-commerce" claim actually comes from, and why a manifest is what lets an agent find you at all.
GuideWhat Is Agentic Commerce?
How AI agents shop on a person's behalf, from discovery through checkout, why it is happening now, and the open standards making it possible.
GuideWhat Is the Universal Commerce Protocol?
Who built UCP, what a manifest actually contains, how it compares to ACP, and how to check if a site supports it.
GuideWhat Is the Agentic Commerce Protocol (ACP)?
Who built ACP, the three specs that make it up, how a purchase actually flows, and how it compares to UCP.
GuideUCP vs ACP: Which One Do You Actually Need?
A full side-by-side of both standards, where each is actually live today, and straightforward guidance on which to implement first.
GuideWhat Is the Agent Payments Protocol (AP2)?
AP2 isn't a rival to UCP or ACP, it's the payment authorization layer underneath them. What it actually does, and why FIDO Alliance now governs it instead of Google.
Payment Processors
How Stripe, PayPal, and Adyen each approach agentic commerce.
Stripe and Agentic Commerce
Stripe's own standard is ACP, not UCP. What it does, what integration takes, and how the two compare.
GuidePayPal and Agentic Commerce
PayPal takes a different approach than Stripe: protocol-agnostic support for ChatGPT, UCP, Copilot, and Perplexity through one integration.
GuideAdyen and Agentic Commerce
Adyen takes a third approach: hedging across UCP, ACP, and AP2 simultaneously instead of picking one, for enterprise merchants.
Platforms
What each e-commerce platform actually supports today, confirmed against primary sources.
How to Add a UCP Manifest in Shopify
Shopify does not require you to write a manifest by hand. Here is how the built-in Agentic storefronts channel actually works, step by step.
How-to guideHow to Add UCP to WordPress With WooCommerce
Unlike Shopify, there is no official integration. Here are the real third-party plugins that exist, verified against WordPress.org, plus the DIY option.
How-to guideAdobe Commerce (Magento) and UCP
Adobe has committed to UCP and shipped developer tooling toward it, but there is no one-click toggle yet. What's actually confirmed versus still roadmap.
How-to guideWix and UCP
Wix has not signed onto UCP. Per Wix's own blog, it picked ACP and a lead PayPal partnership instead. What that means, and the DIY path if you want UCP.
How-to guideSquarespace and UCP
Squarespace has not signed onto UCP. It's an ACP endorser and a named platform partner in Stripe's Agentic Commerce Suite instead. What that actually means for a Squarespace store.
How-to guideBigCommerce and UCP
BigCommerce's parent endorsed UCP on launch day itself, earlier than most, but no native toggle appears to have shipped since. What's confirmed, and the real live PayPal integration.
GuideSalesforce (Agentforce Commerce) and UCP
One of the few platforms with confirmed native support for both ACP and UCP, not just an endorsement. What Salesforce has actually shipped, sourced from its own press releases.