UCP Checker & Validator /.well-known/ucp

Is My Website Ready for AI Shopping? A Simple Checklist

You don't need to be technical to answer this. Here are the six things that actually determine whether an AI shopping assistant like ChatGPT or Gemini can find, understand, and sell your store, in plain English.

In one sentence

Your website is "ready for AI shopping" if it publishes a small file called a UCP manifest that lists what you sell, how customers pay, and proof your business is real, all in a format an AI program can read directly rather than guess at.

Why "ready" is actually a specific, checkable thing

"Is my site ready for AI?" sounds vague, like asking if your site "looks good." It isn't vague, though. An AI shopping assistant either can or cannot find a structured answer to a small set of specific questions about your store. If it can, you are ready. If it can't, you aren't, no matter how good your website otherwise looks to a human visitor. The rest of this page is just that list of questions, one item at a time.

The checklist

Do you have a manifest published at all?

This is the file that makes everything else on this list possible. Without it, an AI assistant has nothing structured to read about your store, no matter what else is true.

Required

Does it list your actual products or services?

The manifest needs to name what you sell so an AI assistant can match you to what a shopper is actually looking for.

Required

Can a shopper actually pay you?

Your manifest needs to say which payment methods you accept, cards, a processor like Stripe or PayPal, and so on, or an AI assistant cannot complete a purchase even if it knows what you sell.

Required

Is there a security signature confirming you're a real business?

This is a technical safeguard that helps AI systems trust your manifest is genuinely from you, roughly playing the same role the padlock icon plays for a browser.

Required

Is your store on a secure connection (HTTPS)?

Almost every store already has this by default today. It's worth a quick check anyway, since AI systems, like browsers, generally will not trust a site that isn't secure.

Good practice

Have you actually tested it?

A manifest can exist and still have a typo or a missing field that quietly breaks it. Running your domain through a checker takes a few seconds and tells you if anything needs fixing.

Good practice

The first four items are the ones that matter most. Without them, there usually isn't much an AI assistant can actually do with your store. The last two are good hygiene that most stores already have covered, but they're quick to double-check.

What if you fail most of this list

That's completely normal. Most stores are starting from zero here, since this is still new. The good news is that fixing it is rarely a big project. If your store runs on Shopify, there's a built-in setting that covers most of this checklist for you. Platforms like WooCommerce, Magento, Wix, Squarespace, and BigCommerce each have their own path, from an official tool to a plugin to a short do-it-yourself file your developer can add. For the full plain-English rundown of what a manifest actually is, see our beginner's guide, and if you want to understand why this is worth doing at all, we cover the real traffic and sales numbers separately in why a UCP manifest matters.

Run through this checklist automatically

Enter your domain and we'll check every item on this list for you in a few seconds, with a specific fix for anything that's missing.

Frequently asked questions